Audiences are becoming more active in their relationships with brands. The heartbeat of an organization’s brand resides in its character: what it stands for, its priorities, vision, values and promise. We have over 30 years of experience branding hundreds of organizations across Canada. Our proven process includes landscape research, discovery sessions and stakeholder engagement that builds the brand strategy from the inside, out.
Digital no longer means website. We plan, model and map the interfaces and experiences to connect you with your audience. From enterprise web initiatives to deep systems integration to application development and beyond, we have a wealth of experience assisting our partners to define, design, and deploy sophisticated digital platforms and campaigns. Our technology capacity is very advanced for our size. Our clients tell us that the speed, agility, perspective and creativity that we bring to their digital ecosystems is transformational.
Organizations must be relentlessly creative to reach their audience and keep them engaged. As communications strategists, we start every engagement by understanding the motivation and needs of the intended audience(s). We tackle public opinion/reputation issues as well as brand & campaign rollouts. We work best when we are involved early in projects because our experience helps guide the process — including which stakeholders to engage and when — that will lead to success. Our deep understanding, informed by research and sector knowledge, guides strategy, tactics and measurement to ensure that our communications strategies meet organizational objectives and key performance indicators.
We regularly assist our clients with developing, drafting, designing and editing content for online and print communications. Our experienced communicators ensure that the client’s story is clearly conveyed and effectively integrated into the design solution. Writing is seamlessly integrated into our design process to produce the most effective, elegant and engaging work — while ensuring that the brand voice stays authentic and consistent.
Campaigns that exhibit a depth of emotion and intelligence stand out. At Signals, we craft campaigns that are original, relevant and effective. We’ve shifted from the traditional broadcast-based model to a capability-based approach that drives value through engagement and participation. By understanding the motivations of our audience and telling stories that they care about, we are able to ascend the commitment curve — moving audiences from awareness to understanding to adoption. We use metrics for campaigns that relate to real-life outcomes including behaviour change for health/wellness, community building and human rights, as well as conversions for fundraising, academic, real estate and business clients.