Westbank Projects

Alberni by Kuma

Digital Strategy, Information Architecture (IA), Web Design

Photography credits Westbank
Project Branding and Creative Direction credits Zacharko Design

The design of 1550 Alberni Street is shaped by its environment. The 43-storey tower is an architectural tour de force featuring two prominent carved “scoops” that form deep balconies furnished in wood.

These carvings create semi-enclosures that strengthen the relationship to the street and to the views – locating the building within its urban and geographic context while optimizing neighbouring views beyond.

On April 12th, 1,400 people – a mix of Vancouverites, architects, planners, city builders, artists and students – gathered at the University of British Columbia’s Chan Centre for Small to Large, an Evening with Kengo Kuma.

To help promote the event we developed a splash page, evite and social content. Our approach to the Alberni splash page matched the beauty and minimalism of the project itself, and offered a quick and agile registration experience.