College of Massage Therapists of BC

Communications Strategy, User Experience Design, Information Architecture (IA), Web Design, Technology

The College of Massage Therapists of BC (CMTBC) regulates the profession of massage therapy in BC. The College acts on behalf of the public to ensure that the 5000+ registered massage therapists (RMTs) in BC deliver safe, ethical and effective treatment. In 2013 CMTBC asked us, How can our use of technology make us better as the regulator for massage therapy in BC?

In the first phase of the project (2013), we assisted the College with automating their business processes, a website redesign, and moving to online services for registrants and the public. In 2014/15, we worked with the College to enhance their communications and website performance – streamlining the user experience and adding more opportunities for registrant self-service. Technology and online communication have transformed the way CMTBC engages with registrants and the public.

We are pleased to support the College’s innovative efforts to enhance the quality of its regulatory work.