We see every project as an opportunity to think critically and creatively — to merge analysis and design.
Audiences are becoming more active in their relationships with brands. The heartbeat of an organization’s brand resides in its character: what it stands for, its priorities, vision, values and promise. We have over 30 years of experience branding hundreds of organizations across Canada. Our proven process includes landscape research, discovery sessions and stakeholder engagement that builds the brand strategy from the inside, out.
Digital no longer means website. We plan, model and map the interfaces and experiences to connect you with your audience. From enterprise web initiatives to deep systems integration to application development and beyond, we have a wealth of experience assisting our partners to define, design, and deploy sophisticated digital platforms and campaigns. Our technology capacity is very advanced for our size. Our clients tell us that the speed, agility, perspective and creativity that we bring to their digital ecosystems is transformational.
Organizations must be relentlessly creative to reach their audience and keep them engaged. As communications strategists, we start every engagement by understanding the motivation and needs of the intended audience(s). We tackle public opinion/reputation issues as well as brand & campaign rollouts. We work best when we are involved early in projects because our experience helps guide the process — including which stakeholders to engage and when — that will lead to success. Our deep understanding, informed by research and sector knowledge, guides strategy, tactics and measurement to ensure that our communications strategies meet organizational objectives and key performance indicators.
We regularly assist our clients with developing, drafting, designing and editing content for online and print communications. Our experienced communicators ensure that the client’s story is clearly conveyed and effectively integrated into the design solution. Writing is seamlessly integrated into our design process to produce the most effective, elegant and engaging work — while ensuring that the brand voice stays authentic and consistent.
Campaigns that exhibit a depth of emotion and intelligence stand out. At Signals, we craft campaigns that are original, relevant and effective. We’ve shifted from the traditional broadcast-based model to a capability-based approach that drives value through engagement and participation. By understanding the motivations of our audience and telling stories that they care about, we are able to ascend the commitment curve — moving audiences from awareness to understanding to adoption. We use metrics for campaigns that relate to real-life outcomes including behaviour change for health/wellness, community building and human rights, as well as conversions for fundraising, academic, real estate and business clients.
The visual identity – the logo, look and feel of an organization’s materials – is the external representation of its brand. Our creative team crafts memorable visual identities that reflect character, purpose and trust.
As brand specialists, we know that corporate reports — print and digital — are critical when it comes to demonstrating impact, value, or thought leadership. Our experienced communicators specialize in leading the development and execution of annual reports, social responsibility reports and stakeholder reports that bring ideas and impact to life.
We create compelling advertising programs for our clients, guiding the brands’ investment across media channels, platforms and partners. Messaging is at the core of our approach: we build concepts based on the client’s key messages and the needs and interests of their target audience. Our creative team works closely with our partners to ensure a seamless process and expert execution of the creative vision.
Signals is known for excellence in print communication. From identity packages & corporate literature to posters & postage stamps — our design & production artists develop proofs for the review process and prepare the final artwork for print. We also have excellent working relationships with many reputable printers in both Canada and the United States and manage printing for our clients. We provide detailed print specifications and solicit competitive print quotes. We liaise with the selected printer, provide final artwork files, review digilines and colour proofs and attend press checks for quality control.
Signals creates branded environments including interiors, sales centres, wayfinding and exhibits — in both fabricated and digital forms. We have developed interactive presentation centres to introduce corporate clients to the communities they serve as well as centres to showcase new communities, civic projects and facilities. Our branded environment work ranges from free-standing banners and exhibits, to neighbourhood banners, to complete presentation galleries. We develop signage and wayfinding systems for our clients that consistently reinforce their visual brand and create positive experiences for users
Illustration lends a unique appeal to public awareness campaigns and can be the most effective approach for communicating complex or sensitive subjects. We have many talented illustrators on staff and we collaborate with a number of talented illustrators to customize brand and campaign materials both in print and online.
Building on our illustration strength and our ability to communicate complex subjects, we create infographics that bring new clarity to big issues. Whether communicating complicated health concepts or research outcomes, our infographics find a narrative in the numbers and connect audiences with evidence for informed decisions.
User Experience Design (UX)
We focus on your brand’s entire digital ecosystem with content, search and mobile and at its core. Logic models and story maps help us define your user’s journey. Our goal with the UX review, assessment, and recommendations is to get aligned on the overall direction and achieve cohesiveness with brand values and messaging.
Information Architecture (IA)
Through consultation, the Signals Interactive team develop an adaptable architecture, taxonomy and implementation plan that will serve as a roadmap of in-scope items to be developed for each project.
We design interactive platforms that achieve simplicity through a constant focus on the user’s overall experience. From our minimal interfaces to our streamlined motion design, we craft purposeful narratives that engage users and provide consistent and contextual information at each touch-point. We deliver work that redefines categories and creates new opportunities.
Over the years we've built expertise in a few core technologies. Drupal & WordPress are two open source content management systems with vibrant developer communities. Both are royalty-free and built upon PHP and MySQL, the most widely supported scripting and database languages on the web. WordPress is the world’s most popular CMS platform, offering easy to use content management tools for text, images, and other assets like PDFs and video. For sites with page-based content and one primary administrative user, WordPress is an ideal solution. For more complex sites, Drupal adds a more complex content model, multiple users with granular permissions, and advanced content integration tools. Drupal is highly modular, making it flexible and scalable no matter the scope of your project. Signals interactive team brings knowledge and experience creating WordPress and Drupal sites which are forward-thinking (easier to upgrade), easy to maintain, and tailored to each individual project’s needs. We pay impeccable attention to detail on every level of implementation.
We create digital-first content that is dynamic, interactive and fully responsive. From pre-production through post-production, our team works closely with our partners to ensure a seamless process and expert execution. Signals’ influential work is recognised worldwide for its pioneering approach, continuing to define and lead our market. To ensure success, we recommend that content budgets be anticipated for all our web projects.
Video is now the most consumed content on the web. Our live action and animated videos communicate complex information related to health, human rights, medical practice and science. We are the go-to partner for videos that effectively translate complex knowledge. To ensure success, we usually undertake these videos as part of a larger campaign — driving traffic to content that entertains, engages, informs — and helps to change behaviour.
We help our clients engage their users by producing relevant and timely social initiatives, from strategy through execution. Building on a clearly defined brand strategy, we work closely with our partners to create a system of expression that works across all touch points and we craft a distinctive imprint that adapts for all online & offline conversations. Clients receive comprehensive analytics reports that tie social success back to business goals, marketing objectives and KPIs.
Technology, design, content and social considerations drive search performance and foster long-term engagements. The Signals Interactive team evaluates the technical and coding approaches to a digital experience to ensure maximum search efficacy. The result is front-end code and an overall site architecture that is optimized for natural search. We’ve also established a comprehensive set of inbound communications best practices for publishing press releases, articles and news. By taking insights from all major marketing platforms, we engage in paid search through a data-first approach to create a comprehensive, unified strategy.
Canadian Web Hosting & Maintenance
These days, IT departments face all kinds of pressure to be faster, cheaper, and more efficient – and they're always on call. It can be frustrating, especially for a team that's already over-tasked with day-to-day operations. Our hosted solutions aren't just about technology – they're also about expert service. We'll customize our support agreement to meet your available resources and needs. And all our data is stored in Canadian-only data centres, for organizations with data privacy or regulatory requirements. Keep in mind that no tool, no programming language, no website CMS is perfect. WordPress and Drupal (tens of thousands of lines of code each) both receive regular updates that fix bugs and security vulnerabilities. We can ensure your site stays up to date by monitoring updates, testing them first to ensure no problems, and applying them efficiently. We also make sure site content, including images and other files uploaded to a site, and the site’s database, are backed up on a regular basis. Should it be necessary, a site can be completely restored from a combination of codebase, database, and assets.