Rob is responsible for the planning and execution of all Signals’ digital projects, websites and campaigns. His depth and breadth of experience makes him a wonderful resource for clients seeking to integrate traditional marketing and communications techniques with the latest digital tools.

Rob works closely with our senior communicators to lead our clients through the entire digital strategy, planning, and development process, ensuring the result is a rich and positive user experience. He is well versed in user experience design (UX), accessibility and usability guidelines, search engine optimization (SEO) and social media trends and implementation strategies. His experience with a multitude of content management systems (CMS) ensures that the right system is matched to the clients’ needs.

Rob joined us from real estate project marketing agency Braun/Allison where he was responsible for the coordination and completion of dozens of websites and digital campaigns.

Rob has a degree in Business Administration from Acadia University where he was also a hotshot varsity football player — a Signals first!

Kyla brings a diverse professional background that spans communications, marketing, writing and brand management. Trained as a journalist, she uses her passion for research and engagement to gain a deep understanding of each client to inform branding and communications strategies.

An accomplished writer, Kyla brings a fine-tuned ability to distill complex information into accessible, engaging narrative. Prior to joining Signals, Kyla led multidisciplinary teams on print and digital projects for clients across the real estate, non-profit, tourism and lifestyle sectors.

Kyla studied journalism at Carleton University, digital project management at UBC and is currently completing a degree in professional communications at Royal Roads University.

Dave joins signals as an award winning Creative Director with a history as creative lead with some of the best agencies in the outdoor industry for clients including Patagonia, Coca-Cola, Nike, Whistler Blackcomb, TELUS and Kawasaki.
An active participant in the ideation and concepting, he contributes in a myriad of ways to the development of brand stories.

Vanessa’s journey through the web world began in 2006, and along the way her Drupal speciality has been applied to project management, information architecture and user experience.

These days, she describes herself as technologically agnostic, instead applying her keen insight and depth of knowledge to digital content strategy, web/application discoveries, UX design and the general optimization of all things.

Past project favourites include a Drupal distribution enabling Indigenous communities to manage and share their digital cultural heritage, and a complete rebuild of the Emmy Awards submissions platform.

She likes how moving from development shops to a creative agency has surrounded her with beautiful things, but still believes that nothing beats a forest trail.

A graduate of the Christchurch Polytech Art & Design Visual Communications program, Mike started his career in New Zealand as an art director for national consumer and professional brands. In 2006, he travelled to Vancouver and found a home-away-from-home working at Signals.

During his time at Signals, Mike has contributed to projects for almost all of Signals’ clients — delivering value on project work with strategic, creative, design, production, management, and photography expertise.

As Studio Director, Mike manages the overall operations of our busy studio and is responsible for helping our multi-disciplinary team deliver exceptional work.

The double “l” in her first name is her mojo.

Nicolle is a marketer with promotion and advertising experience in healthcare, travel and tourism, and high-tech manufacturing. A graduate from BCIT’s Marketing Management program and trained in graphic design, she utilizes the symbiotic relationship between creative design and strategic marketing to achieve business results.

Thriving in a collaborative and dynamic work environment, she has worked with cross-functional teams to run digital and traditional marketing campaigns, create in-house collateral, facilitate trade shows, and work on prototype product label designs. Her biggest feat – being a project lead and working closely with a design firm for a corporate rebrand. She is project goal oriented – nothing like checking things off the team’s Asana.

You can find Nicolle catching up on multimedia trends and the latest science and technology discoveries, taking her camera out on hikes, drinking fine beers, hunting for the best eats in town and meeting new people on her travels to see the world.

James is a Drupal specialist who joined Signals after six years with a local digital agency. James’ goal is to make smart websites that engage, delight, and sustain.

A hands on programmer, James brings a wealth of experience having since 1998 produced work for clients like Nintendo America, Disney, the Magazine Association of BC, the Real Estate Board of Greater Vancouver and Windset Farms.

James lives in Drupal, WordPress, PHP, standards-based XHTML, CSS and jQuery, and has considerable expertise in interface design, information architecture, usability, functional design, SEO design and strategy and CMS development and configuration.

James has a BA in English Literature from the University of Winnipeg and a BDes from Emily Carr University in Electronic Communication Design where he has also taught New Media and Advanced Web Design for five years.

In addition to the above, James has in the last year, attempted the chocolate Guinness whiskey cake, and the now legendary James Joyce donut upside down cake, which he has been known to share with his officemates and lucky visitors.

Holly has an extensive background in project management, including a plethora of event work including conferences, weddings, fundraiser and music festivals. Most recently, with Signals, Holly has managed web based projects from multiple industries including health, education and mental health initiatives.

Holly studied English at the University of Victoria and in 2016 moved to Vancouver. Very much a west coast girl at heart, Holly loves walking around Mount Pleasant and seeing the ocean and mountains in one view. Holly’s biggest passions in life include organizing and working with people, which is why she is drawn to project management. Outside of work, she is a passionate amateur bullet journalist, book club leader and fitness enthusiast.

Dale is a designer and illustrator from Durban, South Africa with 15 years of experience. After completing his Bachelor of Technology degree in Graphic Design, he nurtured his love of editorial layout and typography while working on diverse publications and projects for Unilever, Smollan Group and Africa’s major retailers.

He really got to hone his brand creation and campaign craft in a niche agency, exploring an array of work for brands like Barloworld Transport, Lexis Nexis, the Durban Natural Science Museum and a host of environmental and non-profit organizations. In his freelance capacity, Dale developed a name as the go-to designer for the South African stand-up scene, including the Savanna Comics’ Choice Awards, the largest comedy event in Africa.

In his spare time, he works on concept art for a project about a lost cosmonaut. He’s a recent convert to snowboarding, but does miss the tropic sunlight.

Aimée is a designer with a thirst for knowledge and boundless curiosity for all subjects. As a graduate of the Capilano University IDEA program, she is a deep thinker and loves to collaborate.

Her studio and agency work has offered her the opportunity to work with a wide variety of clients, including Yukon Tourism, Burnaby Hospital Foundation, Bridge Brewing, Operto, Dairyland, Sephora, Chatters, Oakridge Centre, Granville Island Brewing, Parq Casino and Parq Resort. In her freelance career, she has worked with clients such as Stanley Park Brewing, Ostara Nutrient Recovery Systems, SSR Mining, and CMPNY. Her favourite freelance projects include a self-initiated yoga fundraiser, Yoga for Yemen, and gig posters for her most intriguing client to date: a magician.

Aimée also has a previous degree in Cultural Anthropology and has worked in several of Canada’s national museums, as well as at the world-renowned Museum of Anthropology at the University of British Columbia. She has had the honour of working with many different collections, including some of Canada’s most historically significant aircraft and technological innovations, ancient samurai suits, textiles, and Egyptian objects. She brings a broadened world view and cultural sensitivity to all of her work.

When she’s not nerding out on typography or branding, she’s often found exploring the city by bike, spending quality time with her two dogs, or honing her newfound love of pottery.

Victoria is a communication designer who focuses to intervene in social and cultural challenges through co-creative systems design as she believes that design is a collaborative and powerful tool for change. Influenced by the range of obscurity, quirk and placidness in Japanese culture, her approach to design thinking and everyday living is explorative and inquisitive.

Victoria joins Signals from Mogo Financial Technology Inc. where she brings her experience of direct collaboration with the company’s marketing, front and back-end development and product teams and external partners such as Postmedia to ideate and build a strong brand identity and quality products.

In addition to having learned new ways to efficiently manage her finances, Victoria continues to volunteer as BC Lymphedema Association’s social media strategist and designer to educate, create awareness, and connect people with lymphedema.

Shan brings a wealth of experience to our interactive team. A graduate of the Interactive Design program at Capilano University, he honed his development skills working as a freelancer for a number of well known Vancouver agencies.

Shan’s development work on prominent local real estate marketing websites will be particularly helpful to Signals clients in this sector.

Shan sees new projects in different sectors area as a path to continuously improving his products and his expertise. He is particularly interested in the application of mobile techniques on the web and introducing app behaviours to browser-based websites.

Adrian is a graduate of the Art Institute of Vancouver and joins Signals after a successful career as an independent Vancouver based designer. He’s had stints as creative director and designer for Lovesocial, the Vancouver startup that has since moved to NYC and was a designer for Browns Socialhouse, where he was responsible for refreshing the brand. Adrian also has considerable experience creating infographics.

When not working, Adrian can be found art gallery hopping, scoping tattoo parlours, trying new restaurants with his better half, and enjoying the beaches with his puppy. And something most people don’t know about Adrian — he has a diploma in make-up artistry which comes in handy on certain occasions.

Motoki is a front-end developer specializing in animation with CSS and Javascript.
His goal is to build beautiful and seamlessly functional websites with interactive elements.
He graduated with a degree in Information Sciences from Onomichi City University in Japan,
and took a web development and design course at ITD Canada to further hone his web skills.

Motoki has worked on several design projects for clients in the branding, retail and food industries.
He also authors a blog on his web development experiences to share his expertise to guide other budding web developers.

Before arriving to Canada in 2016, Motoki worked as a web developer for a design firm in Japan.
He has experience working with HTML5, CSS3, SASS, Javascript, jQuery, GSAP, React.js, Redux,
Ajax, PHP, MySQL, JSON, Gulp, Git, WordPress, Bootstrap, Foundation, WebAPI, Responsive Design, Photoshop and Illustrator. Motoki is constantly building and coding to master new languages and tools to bring to his skill sets.

When he is not creating digital projects at his desk, Motoki is out playing basketball games, doing yoga, and working out at the gym.

Rick began his media career at Ronalds-Reynolds & Co. in Toronto in 1985. After learning planning fundamentals at Foote, Cone & Belding and broadcast execution at Grey Canada, he moved to Foster Advertising. When Foster was acquired by McCann-Erickson, Rick worked as Group Head of the Coca-Cola media AOR, managing a team of 15 on a national ad budget of $40 million.

Having had his fill of Ontario’s terminal winters, Rick moved to Vancouver in 1995 and was TBWA’s Media Director for ten years. Clients included HSBC, London Drugs, BC Liberals, BC Children’s Hospital, and Nissan. He joined OMD Vancouver as General Manager in 2005, and spent eight years overseeing work on BC Hydro, McDonald’s, BMW, UBC, Telus and others.

After a brief stint at a fintech firm, Rick realized that the agency world was his true passion and returned there in 2014, joining Maclaren McCann Vancouver. He launched FEDERATION Marketing Services in August 2017.

He lives for summer in BC, and has a fat ginger cat called Henry VIII that can be seen online via kitty cam.

Matt began his infatuation with visual communications and graphic language at an early age by reading comic books. After first studying design at Grant MacEwan University (Edmonton), and then at the Emily Carr University of Art and Design (Vancouver), he held various positions at several design firms and agencies throughout the Lower Mainland. In 2002, he established his own consultancy with business partner Susan Lepard, and has designed everything from beer packaging to museum exhibits.

Matt has been a guest lecturer at Emily Carr University, Capilano University, Douglas College and Langara College, and has expounded the benefits of fonts at Vancouver Nerd Night. His typefaces have been featured in Faces on the Edge: Digital Typography, and IndieFonts: A Compendium of Digital Type from Independent Foundries.

He enjoys apple fritters and playing the drums, and is a walking encyclopedia of useless comic book trivia. Despite being colour blind and missing half a finger, he can still cobble together a pretty decent logo.