Daniel Presnell

Director, Health + Academic Communications

Trained as a storyteller, Daniel employs a nuanced understanding of setting, scene, conflict and character to bring the ideas, values and the actions of people and institutions to life.

A communicator with 15 years of experience, Daniel comes to Signals from his most recent position as Communications Manager at the University of British Columbia Faculty of Medicine. There he used creativity and critical thinking to deliver a broad set of both traditional and digital communications that raise the profile of the Faculty of Medicine in the communities they serve.

As a listener, interviewer and public speaker, Daniel believes that creating trust and equity between all participants can facilitate meaningful dialog, and lead us to new ideas and understanding. He can articulate complex ideas clearly, think visually, find creative solutions to challenges, and collaborate with diverse partners to realize our goals. Daniel has an MFA from the University of Massachusetts.

Paul Cheetham

Paul brings substantial business management and financial expertise, along with strong leadership skills to his role as President of Signals. He has a track record of high performance in the private banking sector, primarily as a consultant to corporations and affluent families in Vancouver.

Paul has extensive experience in training and leading teams and has been recognized by his peers for his outstanding leadership. Currently, Paul focuses on his financial consultancy, advising and developing investment strategies for local and international clients. He is a graduate of Harvard Business School where he completed executive leadership studies.

An entrepreneur at heart, Paul sees tremendous potential for growth in Signals. He was drawn to the firm’s strategic approach to communications and sees Signals as a company with the right mix of capabilities to thrive in the digital age.

Paul volunteers as a member of the Finance Committee with the BC Council for Families, a Provincial Agency that designs and implements educational programs for young families. He is also a member of the Harvard Club of British Columbia and Financial Planners Standard Council.

Like all Signals people, Paul has a creative side and a unique claim to fame: he played guitar in a Pearl Jam tribute band while working with one of the largest telecom companies in Australia. Ever the adventurer, he is now a licensed pilot who still enjoys the guitar. Paul and his wife, also a musician, have two young children.

Rochelle MacDonald

Dr Rochelle Macdonald is a Senior Strategy & Development Executive with highly developed skills in Strategic Planning, improving business processes, developing new markets, developing new business opportunities, leading complex commercial negotiations and optimizing revenue.

Highly effective team builder and leader who optimises the contribution and commitment of team members and who is able to grow and lead a substantial business unit through major transformational change. Developed and led major projects, negotiated multi-million dollar agreements, secured new revenue, influenced major multi-national corporations and have a reputation for focusing diverse stakeholders on common objectives.

As the Founding Director of Elemental Strategy, an Australian-based strategy, implementation & change consulting firm, she has helped organizations resolve leadership, environmental, engineering, geology and strategy issues and implement change.

Rochelle is also heavily involved in physical fitness and health as a highly ranked competitor in international, national and state fitness competitions, a coach and strategy workshop facilitator for fitness organizations

Taylor Agisim

Mr. Agisim has successfully navigated a global career, working in seven cities (New York, London, Paris, Johannesburg, Dubai, Shanghai, and Abu Dhabi) developing a truly global network. Throughout his career, Mr. Agisim has worked in companies of varying sizes and industries, beginning his career in Investment Banking and Private Equity, working for HSBC, the government of Dubai Sovereign Fund, Istithmar and portfolio company Gulf Stream.

Mr. Agisim gained valuable experience in the sports and entertainment industry in college, where he interned for the New York Jets. Five years ago, Mr. Agisim transitioned his full-time career from finance to entertainment when he moved to Shanghai, China to join AEG Worldwide. During his tenure, he worked closely with the CEO to develop a regional expansion model, including acquisition of new venues and global touring talent and supported on the development of the Asia business plan and financial model for the proposed sale of the company. Mr. Agisim also supported the President of Music on shifting the business from a one-off China event to an Asian touring model.

For the past three and a half years, Mr. Agisim has worked in the Middle East for the Government of Abu Dhabi as the New Business Manager for FLASH Entertainment. The UAE is actively building the brand of the country through providing world-class entertainment locally and investing globally. FLASH is at the heart of this endeavor, owning a 10% stake in the UFC, partnership with Ticketmaster Middle East and actively developing world-class content across the Middle East.

Marcelo Gomez-Wiuckstern

Seasoned, award-winning communications, public affairs, reputation management, media & stakeholder relations executive with experience leading integrated communications and public affairs strategies in the for-profit and not-for-profit sectors in English, French and Spanish.

Specialized in the development and execution of institutional internal and external communications programs, issues management, and media/stakeholder/government relations strategies to manage corporate reputations, build staff engagement and achieve strategic business objectives.

Conceives and implements successful strategic communications plans, earned and paid media campaigns, including traditional and digital media, and brand management programs to elevate the brand and increase the profile of the organization.

Matt Novak

Matt has extensive experience in start ups an institutional finance. Initially a practicing finance lawyer at Clifford Chance, he migrated to investment banking where he joined one of Dresdner Kleinwort’s most profitable EM divisions and went on to run the Emerging Markets team at Commerzbank AG byway of succession. Matt also served as Managing Director at AFG where he focused on EM debt and equity, high tech, as well as the strategic deployment of capital to macro trends.

Matt currently holds roles at InvestDen a UK online investment platform, Duet Group, a USD 5.6bn alternative investment manager and Senior Advisor to ED&F Man. He has successfully executed billions of dollars worth of capital market transactions.

Matt holds a BHSC from Western University, a Juris Doctor from University of Windsor Ontario and is Alumni of the Executive Management Program from Harvard Business School.

John Belisle

Creative Director

John brings strength in conceptual-based design and extensive experience in design and advertising.

He has worked with a number of Vancouver agencies and studios on a wide range of projects, including advertising for Tourism British Columbia, the North Shore Credit Union and the BC Lions, and design for the Vancouver Canucks, Terasen Gas, Telus and Teekay Shipping. John has also worked on many non-profit projects, including branding for the Tour De Delta and the Vancouver Firefighters Union 9-11 relief fund campaign.

A graduate of the Emily Carr Institute of Art + Design, John has a strong base in fine art and illustration which appears in some of his Signals work. He created the illustrations for a Vancouver Opera campaign and designed and illustrated capabilities brochures for The Heart Centre and The Renal Program at St. Paul’s Hospital. John designed the series of International Bid Books which were part of Vancouver’s successful bid for the 2010 Olympics and developed a series of custom illustrations for the Singleton Urquhart law firm which formed the basis of Signals’ brand renewal program for the firm. John was the principal designer for dozens of annual reports and was the principal designer for the CLBC Start With Hi campaign.

John’s first children’s book, In God’s Kitchen, was published to very favourable reviews. His popular tee-shirt illustrations for Ironhead, a local Vancouver retailer, have also gained international attention, with People magazine featuring a photo of Halle Berry wearing one of his original designs.

Mike Savage

Studio Director

A graduate of the Christchurch Polytech Art & Design Visual Communications program, Mike started his career in New Zealand as an art director for national consumer and professional brands. In 2006, he travelled to Vancouver and found a home-away-from-home working at Signals.

During his time at Signals, Mike has contributed to projects for almost all of Signals’ clients — delivering value on project work with strategic, creative, design, production, management, and photography expertise.

As Studio Director, Mike manages the overall operations of our busy studio and is responsible for helping our multi-disciplinary team deliver exceptional work.

Rob MacDougall

Planning Director

Rob is responsible for the planning and execution of all Signals’ digital projects, websites and campaigns. His depth and breadth of experience makes him a wonderful resource for clients seeking to integrate traditional marketing and communications techniques with the latest digital tools.

Rob works closely with our senior communicators to lead our clients through the entire digital strategy, planning, and development process, ensuring the result is a rich and positive user experience. He is well versed in user experience design (UX), accessibility and usability guidelines, search engine optimization (SEO) and social media trends and implementation strategies. His experience with a multitude of content management systems (CMS) ensures that the right system is matched to the clients’ needs.

Rob joined us from real estate project marketing agency Braun/Allison where he was responsible for the coordination and completion of dozens of websites and digital campaigns.

Rob has a degree in Business Administration from Acadia University where he was also a hotshot varsity football player — a Signals first!

Kyla Leslie

Communications & Client Relations Manager

Kyla brings a diverse professional background that spans communications, marketing, writing and brand management. Trained as a journalist, she uses her passion for research and engagement to gain a deep understanding of each client to inform branding and communications strategies.

An accomplished writer, Kyla brings a fine-tuned ability to distill complex information into accessible, engaging narrative. Prior to joining Signals, Kyla led multidisciplinary teams on print and digital projects for clients across the real estate, non-profit, tourism and lifestyle sectors.

Kyla studied journalism at Carleton University, digital project management at UBC and is currently completing a degree in professional communications at Royal Roads University.

Peter Szymczak

Technical Manager

Peter is a passionate technologist with a special ability to bridge business and technical project objectives to catalyze return on investment for clients. With a background in web development, he excels at mobilizing our development team around innovative and efficient solutions and turning complex project requirements into simple and elegant web products leveraging the latest technologies.

He brings to Signals over a decade of technical, project management, and client service experience gained developing digital projects for clients in a variety of industries. During his time at Signals, he has produced work for notable clients such as Westbank, Methanex, UN AIDS, St. Paul’s Hospital Foundation, and the Greater Vancouver Board of Trade.

Peter holds a Bachelor of Arts degree from Simon Fraser University in Political Science and History, and is currently an MBA Candidate in the Management of Technology MBA program at Simon Fraser University’s Beedie School of Business.

James Baker

Lead Interactive Developer

James is a Drupal specialist who joined Signals after six years with a local digital agency. James’ goal is to make smart websites that engage, delight, and sustain.

A hands on programmer, James brings a wealth of experience having since 1998 produced work for clients like Nintendo America, Disney, the Magazine Association of BC, the Real Estate Board of Greater Vancouver and Windset Farms.

James lives in Drupal, WordPress, PHP, standards-based XHTML, CSS and jQuery, and has considerable expertise in interface design, information architecture, usability, functional design, SEO design and strategy and CMS development and configuration.

James has a BA in English Literature from the University of Winnipeg and a BDes from Emily Carr University in Electronic Communication Design where he has also taught New Media and Advanced Web Design for five years.

In addition to the above, James has in the last year, attempted the chocolate Guinness whiskey cake, and the now legendary James Joyce donut upside down cake, which he has been known to share with his officemates and lucky visitors.

Shan Robertson

Interactive Developer

Shan brings a wealth of experience to our interactive team. A graduate of the Interactive Design program at Capilano University, he honed his development skills working as a freelancer for a number of well known Vancouver agencies.

Shan’s development work on prominent local real estate marketing websites will be particularly helpful to Signals clients in this sector.

Shan sees new projects in different sectors area as a path to continuously improving his products and his expertise. He is particularly interested in the application of mobile techniques on the web and introducing app behaviours to browser-based websites.

Sam Hoult

Interactive Developer

Sam joins Signals from England, where he graduated with a First Class Honours degree in Creative Technology. While in the UK, he was with a top digital agency where he worked with a plethora of clients on a diverse range of platforms.

Sam enjoys the challenge and continuous growth that comes with web development and specializes on front-end development — the plane that creativity and logic overlap.

As a budding serial skills collector, when not creating things digitally, he can often be found making a wide range of weird and wonderful physical creations. In his spare time, Sam enjoys exploring Vancouver’s mountains and OD-ing on sushi restaurants.

Natalie Clark

Digital Art Director

With a diverse background in both web and print design, Natalie has worked closely with clients in various industries from real estate and hospitality, to homewares and food products. As a result, she brings an eclectic style and a keen marketing sense to Signals in her role as Digital Art Director.

Originally hailing from Ontario, Natalie has spanned two decades in the creative industry across various studios in Toronto and Vancouver, with a two and a half year stint working in the design department of Philips Electronics in Hong Kong. As a result, she can now tout “taxi Cantonese” as one of her unique skills, which she’s sure will come in handy again one day.

Though a graduate of graphic design, Natalie recently went back to school to study another lifelong passion, the fashion industry. This experience became a valued asset while art directing models on photo shoots at her previous job at an eyewear company.

In her downtime, when she’s not enjoying the great outdoors with her better half, Natalie can be found in the kitchen with a cookie dough covered wooden spoon in hand, and a kitty at her feet.

Courtney Ross

Communication Designer

Courtney’s career began with a Bachelor of Graphic Design from the Ontario College of Art and Design where she specialized in print and branding. Her mind is in constant motion as is her ambition to learn. After working in the industry, she decided to further her education in the New Media Design & Web Development program at BCIT where she explored the significance of web design, development and user experience.

Before her leap into the web design world, Courtney designed annual reports, corporate communications, identities and sustainability reports for companies such as BC Ferries, Finning International, Minefinders, Teck, Tourism BC, and the Duty Free store at YVR. Her specialty in annual reports flourished after winning several awards for her conceptual and technical design while at Porcaro Communications.

With her fresh web design and development skills and strong print and branding background, Courtney is happy to merge her print and web knowledge under one design roof.

Courtney is always on the hunt to better herself both personally and professionally. When she is not at Signals, she can be spotted at marketing, design and coding events around Vancouver. She gathers inspiration by stepping away from the computer and in hiking trails and unique cultural traits discovered while travelling the world.

Tianna Kwong

Designer

With a background in brand identity and print design, Tianna has mainly crossed over to the digital side. She finds that her experience with communicating key messages, developing typography and designing grid structures lend themselves well to creating web and digital experiences.

Prior to Signals, Tianna worked with many Canadian organizations including The University of British Columbia, the City of Richmond, Sparwood, the District of Squamish and the Saskatchewan Association of Architects. She has developed brands for the UBC Walk n Roll program, UBC’s Centre for Occupational Health and Safety, the Staff Recycling Program at the City of Richmond, and the Saskatchewan Association of Architects.

Tianna holds a bachelors degree for Graphic Design for Marketing from Kwantlen Polytechnic University where she developed her skills and passion for branding and design.

When not in the studio, she likes to spend as much time as she can outdoors exploring local BC mountains. She also likes to snap photos here and there, travel when there is an opportunity, and slow things down by practicing yoga.

Libby Beck

Office Administrator

As a graduate of the the Emily Carr College of Art and Design Libby focussed on graphic design and later ceramic arts, selling her pottery around BC before shifting to administrative roles working for a law firm and an independent grocery store and most recently as Executive Administrator for a national charitable organization.

As an administrative pro she anticipates issues before they become issues, and excels at thinking through potential angles, choke points, and opportunities. With a strong background in detail oriented work and experience managing and improving systems in high volume environments Libby is the go-to person for Signals’ financial and administrative systems.

Team

We are driven by a passion for the quality of our craft, delivering strategic and creative solutions that fulfill your brand promise.

Daniel Presnell

Director, Health + Academic Communications

John Belisle

Creative Director

Mike Savage

Studio Director

Rob MacDougall

Planning Director

Kyla Leslie

Communications & Client Relations Manager

Peter Szymczak

Technical Manager

James Baker

Lead Interactive Developer

Shan Robertson

Interactive Developer

Sam Hoult

Interactive Developer

Natalie Clark

Digital Art Director

Courtney Ross

Communication Designer

Tianna Kwong

Designer

Libby Beck

Office Administrator

Advisory Board

Paul Cheetham

Rochelle MacDonald

Taylor Agisim

Marcelo Gomez-Wiuckstern

Matt Novak